Now Facebook and Instagram are exploring a similar paid verification program, called Meta Verified. It’s worth noting that new Twitter accounts will have to wait 30 days after account creation to sign up for this option. A recent announcement from Musk also shares that as of April 15, 2023, the “For You” feed recommendations will be fueled by tweets from Twitter Blue subscribers. In addition to verification, the Twitter Blue FAQ page shares that these members will also have early access to new feature previews before anyone else. To have the blue checkmark appear next to your name, you can pay $8 a month or $84 a year. There are a couple of levels to the verification program. So what are Twitter Blue and Meta Verified? And that brings us to the most recent development: In November 2022, Twitter’s new owner, Elon Musk, announced that a new paid model, called Twitter Blue, was coming. In May 2021, the platform allowed the public to request verification again, under more specific parameters. Throughout the years, there have been blips in the verification process, namely in the form of dangerous and problematic individuals slipping through the cracks and gaining the blue checkmark. On Twitter, the request portal was only open for two months before being shut down in September 2016 due to overwhelmed resources. You can probably guess what happened next: Everyone requested verification. In 2012, Facebook introduced its own verification process, followed by Instagram in 2014. In July of that year, the feature rolled out officially and it wasn’t available for public application until July 2016. ![]() It only took a month for the site to offer a preview of the process that would help protect celebrities and other high-profile users from impersonation. Louis Cardinals, who sued the company after someone created an account impersonating him. Twitter was the first social platform to introduce the concept following a lawsuit from Tony La Russa, the then manager of the St. ![]() While social media was a thing even before the arrival of the iPhone (remember Friendster?), there wasn’t a verification system on major platforms until 2009. But there’s also an ambiguous social clout that’s placed on being verified. In a world where bots abound, there is some factual weight to verification. Across social media platforms, the role of the blue check has historically signified that someone has been confirmed as an actual person.
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